disc-desirable

Melges & Cuervo Y Sobrinos Partner To Create The Ultimate Luxury Yachting Watch

1 May 2010

Zenda, Wisc. (2010 April 29) - Melges, a name synonymous with excellence, quality and superior build within the high-performance sportboat and yachting industry, is thrilled to announce a new partnership with Cuervo Y Sobrinos, a luxury watch brand well-known for refinement, principal and passion. "Just as we are devoted to an exceptional end product with meticulous attention to detail, Cuervo Y Sobrinos dedicates themselves to their craft and art form of creating luxurious watches that personify a lifestyle of elegance and distinction," commented Federico Michetti, president of Melges Europe. "It complements the Melges philosophy perfectly and vice versa."

"We've always been selective about partnering with only the very best in the world. This is true with our entire family of products and services, but also among our customers that own and enjoy them," continued Michetti. "When we choose to collaborate with a company that has a reputation for striving and achieving the extra special, we know it's a win-win situation, especially for our customers."

Cuervo Y Sobrinos possesses well over a century of family-owned and directed watchmaking heritage. Established in Havana, Cuba in 1882, it maintains a production facility in the heart of the Swiss watch manufacturing region Chaux-de-Fonds. Each watch is handcrafted from a single block of excavated metal, complemented by leading edge manufacturing techniques and with great detail, the faces are created by skilled artisans. Every one is carefully packaged in a special humidor case, constructed from the same wood as a cigar humidifier.

Symbolizing further, their efforts for a higher level of worldwide exposure, the company has decidedly sponsored Ferdinando Battistella’s Cuervo Y Sobrinos Melges 32 during the 2010 racing season. Battistella, an outstanding orthopedic surgeon, was chosen specifically for his attention to detail, within his profession and the field of medical research.

At designated 2010 European Melges 32 regattas, one extremely lucky owner will win a Melges Cuervo Y Sobrinos time-piece. Enclosed in a stainless steel case with an anti-reflective coated sapphire crystal, the black carbon fiber dial is exquisitely detailed with the Melges logo imposed over top. It features a rubber strap sewn with orange stitching and steel folding buckle. Each watch is uniquely numbered, making it the perfect collector's item.

The Melges Cuervo Y Sobrinos watch is limited to 200 production pieces and can be personalized with a name or engraved dedication. To order, visit Melges Cuervo Y Sobrinos.